Microsoft Selects Avatar Dimension For East Coast Mixed Reality Capture Studio

Microsoft chooses Avatar Dimension to serve government and business with the latest in mixed reality tech.

WHAT: Microsoft has selected Avatar Dimension, a partnership of three well-established technology companies, as the exclusive licensee for its volumetric capture technology in the Washington, D.C. area. After a rigorous testing process, Microsoft Mixed Reality Capture Studios certified the new studio which is now ready to enter into full operation.

Avatar Dimension builds on the strength of Avatar Studios of St. Louis, Dimension Studio of the UK and Sabey Data Centers of Seattle and will operate from a brand-new studio located within Sabey’s Ashburn, VA data center complex.

Utilizing Microsoft’s best-in-class software and the brand new “Volucam” cameras from IO Industries, the company will create holographic and volumetric content for government, business enterprises and immersive agencies, with a special emphasis on immersive and mixed reality training.

At the VR/AR Summit, being held online on Oct. 1, Avatar Dimension will host a panel including Microsoft and other experts entitled, “Moving Virtual Mountains: The Tipping Point that will Catapult Volumetric Capture to Mass Adoption.”

WHY: Volumetric capture turns humans and objects into holographic 3D images that look real from any 360-degree angle. There are rapidly growing commercial, and enterprise needs to blend the physical world with digital to serve their customers, ranging from enterprise life-like training taught anywhere on the planet; health care for advanced learning; military; entertainment of all kinds; and more.

WHERE: Avatar Dimension opens doors in the coming months in the Washington D.C. area. to serve the east coast and other global needs. The choice of Washington D.C. puts the studio near enterprise, military centers, health care companies, and entertainment.

QUOTES: “Avatar Dimension is built on decades of experience for leading brands,” explains Dennis Bracy, CEO of Avatar Dimension. “Our studio results are realistic and engrossing. For enterprise operations looking for truly innovative ways to have a meaningful effect with their audiences, this is the future.”

“We’re thrilled to be partnering with Avatar Studios and Sabey Data Center to launch an East Coast studio. Volumetric capture is essential for powerful new virtual experiences across all categories. From the Madonna holograms we created for the Billboard Music Awards to the Covid training created for the UK’s National Health Service, volumetric and real-time technologies are raising the bar for user engagement, with new possibilities emerging every day,” said Simon Windsor, Co-Founder and Joint Managing Director of Dimension.

COVID-19: Avatar Dimension safely built the stage and met deadlines despite COVID-19, relying heavily on remote tools, including Microsoft’s Hololens2. Mixed reality capture may become even more essential given how the virus restricts large groups gathering for production. The studio practices safe shooting in adherence to local guidance, with protocols that include adherence to social distancing rules, strict use of PPE and regular temperature checks by a medic on set.


Andrea Sausedo Piotraszewski
[email protected]

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